Apps have fueled disruption, creating and transforming industries. In the process, they’ve made complex organizational problems – like curating vast amounts of content, or providing transportation on demand – seem effortless.
But in reality, behind every “simple” app is robust technology architecture and immaculate code, engineered to deliver a seamless experience.
Whether you’re looking to create amazing user experiences, streamline operations, or get an edge over competitors, BFM offers the mobile app development expertise to help you get there. Leveraging our technical talents and strategic insights, we deliver rich experiences that spur brand growth.
Creating an app is a major step for even the biggest business. Before you settle on a partner to help you do so, here are some things to look for:
Open dialogue.There are some things only an app can do. But responsive website design has come a long way and covers many mobile use cases. Before starting on an app, your agency should be giving an honest assessment of whether you really need one.
Agile approach. Agile matters for two reasons. First, consumers expect apps to be regularly updated and improved. Second, if you build every feature and permutation at once, chances are you’ll be late to market.
Experienced project management. An app build is a management challenge as well as a technical effort. Your agency needs the experience and the process to keep the project moving efficiently
With many years of experience, the BFM process is flexible, time-tested, and able to deliver on all kinds of mobile app builds.
Our first step is to understand what you need your app to achieve, and where it will be pulling information, so we can ensure the technology is in place to deliver. If we’re designing your app, technical discovery is done within the strategy phase of the project as a whole.
We plan for the features the app will need, as well as the data integrations if it will need to read and write back data. If we’re designing the app, we work closely with our information architects and user interface designers to smooth the way for development.
We’re strategic about building apps for both iOS and Android. Depending on your needs and requirements, we may build one app or adjust for each operating system, or develop separately.
We prefer to work in Agile sprints (Scrum methodology) to get to an MVP – a Minimum Viable Product that includes the core features your audience will use and love.
This phase is led by a technical Project Manager, who works in collaboration with the Account Director dedicated to your keeping your project running smoothly and on budget.
While development is going on, QA is already beginning. This is when we do our best to break the beautiful app we just built, so we can eradicate bugs and make sure it works as intended. With that task accomplished, it’s time to launch.
Like any digital product, an app should be a site of constant testing, iteration, and improvement, drawing upon user feedback. So testing and optimizing the experience for your customers should be an ongoing process.
Apps are inherently less discoverable than experiences on the open web, and need to be marketed to ensure they find their users. Planning for app marketing should begin early, and as a full-service agency, we can also work with you on that.